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Why You Require a Website?
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In reality, it's among the most important and most often asked questions of the digital business age. Before I answer, however, let's flash back to the very first time that I had been asked this question. It was circa 1998, during the toddler years of the internet.
I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in years, the near future of e-commerce was anyone's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the outcome of online marketing efforts.
So should your company have a website, even if your company is small and sells goods or services you do not think can be sold online? My answer in 1998 is the same as my answer today: Yes, even in case you have a business, you should have a website. Period. No question. With no doubt.
Also, don't be so quick to dismiss your product as one which can't be sold on the internet. Nowadays, there's very little that can not be sold on the net. If you can imagine it, someone will figure out how to market it online.
Allow me to clarify 1 point: I'm not saying you ought to put all your efforts into selling your wares on the internet, though if your product lends itself to easy online sales, you should definitely be considering it.
Nevertheless, it's not enough that you have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online before making a purchase in a brick-and-mortar shop, your site might be the very first chance you've got at making a good impression on a potential buyer. If your site looks like it had been designed by a barrel of colorblind monkeys, your chance at making a fantastic first impression will be lost.
One of the great things about the world wide web is that it has leveled the playing field when it comes to competing with the big boys. As previously mentioned, you've got one shot at making a fantastic first impression. Having a well-designed website, your little operation can project the image and professionalism of a much larger business. The reverse is also true. I have seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Great for you, too bad for them.
You also mention that yours is a small operation, but if it comes to benefiting from a website, size does not matter. I don't care if you are a one-man show or a 10,000-employee company monster; if you do not own a website, you're losing business to other businesses that do.
Here's the exception to my rule: It is really better to have no website at all than to have one that makes your business look bad. Your website speaks volumes about your enterprise. It either says,"Hey, look, we take our business so badly that we've created this superb website for our customers!" Or it shouts,"Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"
Your website is an important part of your business. Make sure you treat it as such.
https://ggsolutions.pl/
https://ggsolutions.pl/strony-internetowe-tarnow/
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